Privacy Policy
Last Updated: May 16, 2025
At Muse By Nityali, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website.
Information We Collect
To provide you with our services, we collect various types of information when you interact with our website, make purchases, or contact our customer service. The information we collect includes:
Personal Information
When you create an account, place an order, subscribe to our newsletter, or fill out forms on our website, we may collect:
- Name and contact details (email address, phone number, billing and shipping addresses)
- Login credentials (username and password)
- Payment information (credit card details, billing address)
- Purchase history and preferences
- Communications with our customer service team
Automatically Collected Information
When you browse our website, we automatically collect certain information about your device and interaction with our website:
- IP address and device information (device type, operating system, browser type)
- Browsing behavior (pages visited, products viewed, time spent on pages)
- Referral sources (how you reached our website)
- Location information (based on IP address or if you choose to share precise location)
We do not knowingly collect personal information from children under the age of 13. If you believe we have collected information from a child, please contact us immediately.
How We Use Your Information
We use the information we collect for various purposes to provide, maintain, and improve our services. The primary ways we use your information include:
Order Processing
We use your information to process and fulfill your orders, send order confirmations, provide shipping updates, and facilitate returns or exchanges.
Customer Service
We use your information to respond to your inquiries, provide support, and address any issues or concerns you may have about our products or services.
Personalization
We use your browsing history and preferences to personalize your experience, recommend products, and provide tailored content and offers.
Marketing
With your consent, we use your contact information to send newsletters, promotional offers, and updates about new products or features.
We also use your information to improve our website, conduct analytics, prevent fraud, and ensure the security of our platform. The legal bases for processing your information include contract fulfillment, legitimate interests, and consent where required by law.
Data Security
We take the security of your personal information seriously and employ reasonable and appropriate security measures to protect your data from unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
- Use of SSL (Secure Socket Layer) encryption for all data transmission
- Regular security assessments and vulnerability testing
- Firewall protection and intrusion detection systems
- Secure storage of passwords using industry-standard hashing algorithms
Organizational Measures
- Regular employee training on data protection and security practices
- Limited access to personal information on a need-to-know basis
- Strict confidentiality obligations for employees and contractors
- Regular audits and compliance checks
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to keep your information, we consider factors such as ongoing business needs, legal requirements, and potential disputes.
Your Rights
Depending on your location, you may have certain rights regarding your personal information. We respect these rights and are committed to addressing your requests in accordance with applicable laws.
Right to Access
You have the right to request information about the personal data we hold about you and to obtain a copy of that information.
Right to Rectification
You have the right to have inaccurate personal data corrected, or incomplete data completed, including by providing a supplementary statement.
Right to Erasure
In certain circumstances, you have the right to request the deletion of your personal data when there is no compelling reason for its continued processing.
Right to Restrict Processing
In certain circumstances, you have the right to request that we restrict the processing of your personal data.
Right to Data Portability
You have the right to request that we provide you with your personal data in a structured, commonly used, and machine-readable format for transfer to another controller.
Right to Object
You have the right to object to the processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law (typically within 30 days). Please note that we may need to verify your identity before processing your request.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes to this policy, we will revise the "Last Updated" date at the top of this page.
How We Notify You of Changes
For significant changes to this Privacy Policy, we will make reasonable efforts to notify you, such as:
- Sending an email to the address associated with your account
- Displaying a prominent notice on our website
- Including a notification in your account dashboard
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
Previous Versions
If you wish to review previous versions of our Privacy Policy, please contact us using the information provided in the "Contact Us" section.